Decoding the "Digital Advantage" in Brokerage: How it Benefits Shippers, Carriers, and Brokers

With the rise of digital brokerages, the logistics industry has undergone a transformation promising increased efficiency, transparency, and cost savings. However, the true impact of digitization on shippers and carriers is often unclear beyond the common talking points of efficiency gains and freight matching.

We will examine:

• How being digital differs from having a better carrier base or purchasing power
• Challenges of tying the "digital advantage" to lower prices for shippers and higher pay for carriers
• Understanding the wins and losses of RFP digitization
• Real-world examples demonstrating how digitization can benefit all players in the logistics ecosystem