Freight brokerage can be a churn and burn industry - employees are hired en masse and retention rate is low. A lot of factors contribute to this problem, but one is a lack of focus on employee development. Often, the training and development at a brokerage consists of a brief training class, then being given a phone and a load board and told to hit a certain number of calls/day.
Unsurprisingly, brokerages have a high churn rate and new brokers often go out of business fairly quickly.
The best brokerages recognize the importance of employee development and take a much more strategic approach to developing their sales reps.
This guide explores three core concepts:
1) Training Equals Consistency
2) Using Technology to Drive Culture
3) Insights for Continuous Improvement